Univ.-Prof. Dr. Ansgar Zerfaß

Chair of Strategic Communication

Dr. Ansgar Zerfass is Professor and Chair of Strategic Communication at the Institute of Communication and Media Studies at the University of Leipzig, Germany. He is also Professor of Communication and Leadership at BI Norwegian Business School, Oslo, as well as, editor of the "International Journal of Strategic Communication", USA, and, inter alia, Vice Chair of the International Communication Association's (ICA) PR Divison and Plank Scholar at The Plank Center for Leadership and Communication at the University of Alabama, USA. He served as President of the European Public Relations Education and Research Association, Brussels. His research is focused on Corporate Communications, Measurement and Evaluation, Digital Communication and International/Comparative Communication. So far, he has published 37 books and more than 350 journal articles, book chapters and study reports in multiple languages. Current projects include, amongst others, leading the Global Communication Monitor study series across more than 80 countries in Europe, Asia-Pacific, North America and Latin America, and "Value Creating Communication", the world's most extensive research program on corporate communications conducted by with several universities and global companies. Complete list of publications (PDF).


Prof. Dr. Ansgar Zerfass
University Professor for Strategic Communication
Department of Communication Management
Institute for Communication and Media Studies
Faculty of Social Sciences and Philosophy
Leipzig University
Post   IPF 165153 | Ritterstrasse 24 | 04109 Leipzig
Office  Nikolaistrasse 27 - 29 | 04109 Leipzig | 4th floor | Room 4.07
Phone +49 (0)341 97 35040 | Fax +49 (0)341 97 35 049 | Mail zerfass@uni-leipzig.de

Office hours

During the summer term 2020:

Virtual meetings via Zoom each Monday 10.00 to 11.30 hrs until 27 July 2020

Appointments have to be arranged with the office manager until Wednesday before the meeting. Please state the reason or topic.

Materials to be discussed shall be send to Prof. Zerfass ahead via e-mail until Thursday evening latest.

You'll receive the login data for the Zoom meeting afterwards.

Research focus & topics

Corporate CommunicationsCommunication of medium-sized companies,  Non-Profit CommunicationFinancial CommunicationPR-ResearchOnline CommunicationReputation/Brand/TrustCommunication Controlling/ Evaluation