Univ.-Prof. Dr. Ansgar Zerfaß

Chair of Strategic Communication

Dr. Ansgar Zerfass is Professor and Chair of Strategic Communication at the Institute of Communication and Media Studies at Leipzig University, Germany. He is also Professor of Communication and Leadership (II) at BI Norwegian Business School, Oslo, and Plank Scholar at the Plank Center for Leadership and Public Relations at the University of Alabama, USA. He serves the global academic community as Editor of the "International Journal of Strategic Communication", Routledge, USA, Vice Chair of the International Communication Association (ICA), PR Division, Washington D.C., and he was President of the European Public Relations Education and Research Association (EUPRERA), Brussels. Among other projects, he heads the Global Communication Monitor study series with (bi-) annual surveys in over 80 countries in Europe, Asia-Pacific, North America and Latin America.

According to Google Scholar, Ansgar Zerfass is the world's most frequently cited researcher in the fields of strategic communication, corporate communication and communication management and among the top three in the field of public relations (h-Index, July 2020). He has published 37 books and more than 370 articles and study reports in several languages in his research areas Corporate Communications, Communication Management and Evaluation, Digital Communication and International Communication. Complete list of publications (PDF).


Prof. Dr. Ansgar Zerfass
University Professor for Strategic Communication
Department of Communication Management
Institute for Communication and Media Studies
Faculty of Social Sciences and Philosophy
Leipzig University
Post   IPF 165153 | Ritterstrasse 24 | 04109 Leipzig
Office  Nikolaistrasse 27 - 29 | 04109 Leipzig | 4th floor | Room 4.07
Phone +49 (0)341 97 35040 | Fax +49 (0)341 97 35 049 | Mail zerfass@uni-leipzig.de

Office hours

During the summer term 2020:

Monday between 8.30 and 10.30 hrs on 27.07., 10.08., 24.08., 14.09., 21.09.2020

During the winter term 2020/21:

Monday between 8.30 and 10.30 hrs on 12.10., 19.10., 26.10., 02.11., 09.11., 16.11., 30.11., 14.12.2020
sowie 04.01., 11.01., 14.01., 02.02., 15.02.2021

Appointments have to be arranged with the office manager until Wednesday before the meeting. Please state the reason or topic.

Materials to be discussed shall be send to Prof. Zerfass ahead via e-mail until Thursday evening latest.

Consultations will be in person at the institute or, if necessary, via video conference (Zoom).

Research focus & topics

Corporate CommunicationsCommunication of medium-sized companies,  Non-Profit CommunicationFinancial CommunicationPR-ResearchOnline CommunicationReputation/Brand/TrustCommunication Controlling/ Evaluation