Dr. Ansgar Zerfaß is Professor and Chair of Strategic Communication at the Institute of Communication and Media Studies at the University of Leipzig, Germany. He has published more than 300 books and articles in several languages, and leads projects with multinational companies and universities globally.

Prof. Dr. Christian Pieter Hoffmann is Professor of Communication Management at the Institute of Communication and Media Studies at the University of Leipzig.

Prof. Dr. Alexander Hagen Godulla is Professor of Empirical Communication and Media Research at the Institute for Communication and Media Studies at the University of Leipzig. He is the program director of the international Double Degree Master’s program Global Mass Communication in equal cooperation with the Journalism Master of the E.W. Scripps School of Journalism at Ohio University in Athens, Ohio (USA). Current research focuses include change of public communication, the establishment of new forms of presentation in journalism and corporate publishing, cross- and transmedia storytelling and visual communication.

Prof. Dr. Cornelia Wolf holds the Junior Professorship for online communications. Her focal points in research and teaching are in the areas of cross-media strategies and new forms of representation in journalism and corporate media.