Internationale Kommunikation

Mehr zum Thema

Die international vergleichende Forschung vermittelt Einsichten in Entwicklungen und Herausforderungen der strategischen Kommunikation. Empirische Studien sind hierbei besonders wichtig, aber kaum verfügbar, weil sie im Allgemeinen nur mit einem Netzwerk von Forschern in den einzelnen Ländern durchgeführt werden können. Die Universität Leipzig hat sich hierbei als Spielmacher und Knotenpunkt etabliert. Seit 2007 wird der European Communication Monitor jährlich in über 40 Ländern durchgeführt, inzwischen ergänzt um den Latin America Communication Monitor (sei 2014/15) und den Asia-Pacific Communication Monitor (seit 2015/16). Insgesamt sind in diesem Verbund über 40 renommierte Universitäten weltweit beteiligt. 

Ebenso bedeutsam ist in der global vernetzten Medienwelt die Diskussion zur Internationalisierung der Kommunikationsarbeit von Organisationen. Das betrifft Strategien ebenso wie Fragen der Koordinierung und Organisation, der Personalentwicklung und der inhaltlichen Umsetzung. Hier gibt es international kaum dokumentiertes Wissen, so dass Grundlagenarbeit zu leisten ist.

Aktuelle Projekte

European Communication Monitor, Global Study in Leadership and Communication Management, Global Survey on Communications Measurement

Publikationen

Markus Wiesenberg, Ansgar Zerfass & Ángeles Moreno
Big Data and Automation in Strategic Communication
Wiesenberg, M., Zerfass, A., & Moreno, A. (2017). Big Data and Automation in Strategic Communication. International Journal of Strategic Communication, 11(2).

Big data and automation pose huge challenges for strategic communication. This article contributes to the limited body of knowledge in the field by introducing the concepts, outlining opportunities and potential problems, and identifying current perceptions and applications in the professional field. A large-scale survey, with respondents from across more than 40 countries, explores the expertise of communication professionals, applications within communication departments and agencies, and consequences for the profession at large. The study shows a large gap between the perceived importance and current practices, a lack of competencies and ethical reflection, and a limited use of opportunities. The full potential of big data analytics and algorithms has not been leveraged until now, which calls for new initiatives in the practice and further research.

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Jim Macnamara & Ansgar Zerfass
Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes
Macnamara J., & Zerfass, A. (2017). Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes. Communication Research and Practice (3).

The first comprehensive study of public relations (PR) and corporate communication practices across Asia-Pacific countries has found that, despite being an area of rapid growth, evaluation remains limited, is often not based on reliable research methods, and is focussed on outputs rather than the outcomes of communication. This reflects a worldwide stasis in evaluation of PR that has been identified as problematic by a number of authors. The Asia-Pacific Communication Monitor, a survey-based study conducted by a collaboration of 16 universities across 23 Asia-Pacific countries in 2015, also explored practitioners’ skills, and found a significant lag that could account for this stasis. This article reports key findings of this study that contribute insights to address the lack of measurement and evaluation in the growing field of PR that remains a major concern in the academy and industry.

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Ansgar Zerfass, Dejan Verčič & Sophia Charlotte Volk
Communication Evaluation and Measurement: Skills, Practices and Utilization in European Organizations
Zerfass, A., Verčič, D., & Volk, S. C. (2017). Communication Evaluation and Measurement: Skills, Practices and Utilization in European Organizations. Corporate Communications – An International Journal, 22(1), 2-18.

The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in communication departments of companies, non-profits, and other organizations across Europe.

The study argues that the challenge to conduct reliable measurement is threefold: first, communication professionals have to understand and develop skills how to conduct evaluation; second, they have to evaluate whether communication activities have reached those goals in practice; and finally, they have to use those insights to advance and manage their future activities. These aspects are elaborated in the literature review. A quantitative survey of 1,601 professionals from 40 European countries was conducted to research prerequisites, implementation and benefits of communication measurement and compare practices across types of organizations.

Although robust knowledge of empirical research methods and their application for measuring communication effects is indispensable, many practitioners lack the necessary expertise to conduct reliable evaluation and measurement. Communication departments seldom measure communication effects on stakeholders and organizational goals. Many remain focused on media and channels. Last but not least, organizations do not fully exploit the potential of measurement data for strategically planning future communication activities.

The findings highlight the need to reconsider current education and training in communication research methods and their application in corporate practice. Knowledge about conducting applied research is as important as asking meaningful questions and using insights for management decisions in a corporate environment. Evaluation methods are often discussed, but individual skills and the organizational use of insights are important as well. This might be tackled through additional training in social science research techniques, sophisticated valuation methods, and decision making.

The large-scale study shows that communication measurement practices are still in a nascent stage. Joint efforts of academics and professional associations have not really changed the situation until now. The three dimensions used in this research (skills, practices, and utilization) can be used to assess the measurement readiness of individual organizations, to conduct further research in other regions, and to identify future challenges for advancing the field.

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Ángeles Moreno, Markus Wiesenberg & Dejan Verčič
Excelencia en la Gestión de Comunicación. Análisis de los Departamentos de comunicación en España mediante el Comparative Excellence Framework
Moreno, A., Wiesenberg, M., & Verčič, D. (2016). Excelencia en la Gestión de Comunicación. Análisis de los Departamentos de comunicación en España mediante el Comparative Excellence Framework (Excellence in Communication Management. Analysis of the Communication Departments in Spain through the Comparative Excellence Framework). Comhumanitas: Revista Científica de Comunicación, 7(2), 1-15.

Excellence in Communication Management. Analysis of the Communication Departments in Spain through the Comparative Excellence Framework

Abstract

One of the main challenges in the practice of communication management in the last few years is the link between corporate and communication strategies. Evaluating and auditing communication functions and its excellent practices are essential to demonstrate value and integrate communication into corporate objectives. The Theory of Excellence has largely influenced the conceptualization of excellence in public relations and communication management. This paper presents a new empirical quantitative approach to excellence in communication management through the Comparative Excellence Framework (CEF). The model CEF is to combine conceptual reflexions, practitioners’ self-evaluations and statistical analysis. Data were stored through a survey with a sample of 2,777 communication practitioners in 42 European countries. This paper put forward the analysis of data from Spanish, based on a sample of 101 practitioners working in communication management and public relations departments. Results shows that communication departments in Spain are placed between the first positions in Europe when come to excellence. Excellence communication functions have more access to the organizational executive board. Most practitioners working in those excellent functions play a strategic facilitator role. Moreover, these departments are more involved in CSR and positioning CEOs. Nevertheless, excellence is not related in Spain with a better management of challenges of high volume and speed of information, neither with a more positive evaluation of digital media. This paper presents the Comparative Excellence Framework as an alternative framework to the dominant normative and idealistic model of the Excellent Theory, conceptually hand in hand with other managerial models and through an empirical quantitative approach to excellence in communication management.

Resumen

Uno de los principales retos en la práctica de la gestión de comunicación en los últimos años es la relación entre los objetivos corporativos y los objetivos de comunicación. Poder evaluar y auditar las funciones de comunicación y su práctica de excelencia es vital para demostrar su valor y vincularlas a los objetivos corporativos. La concepción de la excelencia en relaciones públicas y gestión de comunicación ha estado marcada por la Teoría de la Excelencia. Este trabajo, presenta una nueva aproximación empírica cuantitativa a la excelencia en la gestión de comunicación a través del Comparative Excellence Framework (CEF). Para ello se empleó el modelo CEF consiste en la combinación de reflexiones conceptuales, autoevaluaciones de los profesionales y análisis estadísticos. Los datos se obtuvieron a través de una encuesta con una muestra de 2.777 profesionales de comunicación de 42 países europeos. Este trabajo presenta el análisis para España, que se basa en una muestra de 101 profesionales en activo en departamentos relaciones públicas o gestión de comunicación. Los departamentos de comunicación españoles se sitúan en los primeros puestos de Europa en cuanto a la excelencia se refiere, ya que uno de cada cuatro departamentos de comunicación españoles es excelente. Los departamentos de comunicación excelentes tienen mucho más acceso a la junta directiva de su organización. En esos departamentos, la mayoría de los profesionales desempeña el rol de facilitador estratégico. Además, están más implicados en la Responsabilidad Social Corporativa y en el posicionamiento del CEO de la organización. Sin embargo, la excelencia no se relaciona en España con una mayor capacidad de gestión de los retos asociados a la velocidad y el volumen de la información, ni con una visión positiva de los canales digitales. Este trabajo, presenta el Comparative Excellence Framework, como alternativa al modelo preponderante idealista y normativo de la Teoría de la Excelencia supone un modelo conceptual original cercano a los modelos de excelencia de gestión empresarial y al mismo tiempo aporta una aproximación empírica cuantitativa a la excelencia en la gestión de comunicación.

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Jesper Falkheimer, Mats Heide, Charlotte Simonsson, Ansgar Zerfass & Piet Verhoeven
Doing the Right Things or Doing Things Right? Paradoxes and Swedish Communication Professionals’ Roles and Challenges
Falkheimer, J., Heide, M., Simonsson, C., Zerfass, A., & Verhoeven. P. (2016). Doing the Right Things or Doing Things Right? Paradoxes and Swedish Communication Professionals’ Roles and Challenges. Corporate Communications – An International Journal, 21(2) 142-159.

Purpose – The purpose of this paper is to examine and analyze the prevailing form of rationality that governs the challenges, goals and roles of communication professionals. The authors will also explore alternative forms of rationality and discuss what these would imply.

Design/methodology/approach – The paper is based on survey results from The European Communication Monitor (ECM) and qualitative interviews with communication managers in Sweden. First, the authors present the ECM data and the Swedish interview material, i.e. the authors depict the practitioners’ perceptions of what they understand as important work tasks and roles. The interviews focus on the actual practices of linking communication goals to business goals. Second, the results are challenged from a reflexive perspective, using theories from the paradox turn and questioning the “taken-for-granted thinking” in corporate communications.

Findings – The ECM data show that the main challenge in practice is “linking business strategy and communication.” The Swedish respondents stand out when it comes to “building and maintaining trust” since this is considered to be almost as important. The qualitative interview study strengthens the results in the ECM. The interviewees seem to do their work according to the traditional management agenda – i.e. they break down overall business goals and translate these to measurable communication goals. The results are reflected upon using paradox theory. Two paradoxes are discussed: between managerialism and professionalism, and strategic generalists and operational specialists. Research limitations/implications – The study is based on survey data that have been collected through a convenience sample, and the interview study is a pilot study.

Practical implications – The paper focuses conflicts between normative practitioner ideals and reality, and helps practitioners to reflect upon mainstream thinking. Originality/value – Based on the empirical findings in the ECM, the interviews and the theoretical framework, the authors conclude that if the idea of The Communicative Organization is to be fruitfully realized, it is necessary to depart from a multi-dimensional rationality and question ideas that are taken for granted. The use of paradox theory and concepts such as functional stupidity is rather original in corporate communication research. Additional research could further explore paradoxes in order to spark dialogue, which may undermine one-dimensional thinking and functional stupidity.

Keywords Professionals, Organizational theory, Communication management, Corporate communications

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Ansgar Zerfass, Dejan Verčič & Markus Wiesenberg
Managing CEO communication and positioning: A cross-national study among corporate communication leaders
Zerfass, A., Vercic, D., & Wiesenberg, M. (2016). Managing CEO communication and positioning: A cross-national study among corporate communication leaders. Journal of Communication Management, 20(1), 37-55.

Purpose – The purpose of this paper is to examine the practices of positioning Chief Executive Officers (CEOs) and other top executives in the public sphere and approaches to manage their communication activities.

Design/methodology/approach – A neo-institutional framework is used to explain the growth of CEO positioning in mediatisated societies. Research questions are derived from previous research and tested in a quantitative online survey with 512 heads of corporate communication in 21 countries across Europe and a qualitative survey with 42 communication leaders in 12 countries.

Findings – The majority of companies position their CEOs and/or other top executives, but only a minority guide these activities through a sound management process. European CEOs are primarily presented based on their functional and ethical competencies. A minority of communication leaders prefer the uniform positioning of their CEOs in different markets; others argue for localised approaches. More companies in high-power distance countries have a specific communication strategy for their CEOs, compared to companies in low-power distance countries. Significant differences were also identified between listed and privately owned companies.

Research limitations/implications – The study indicates the importance of CEO positioning from the perspective of corporate communication leaders. Investigating the expectations and experiences of CEOs themselves might provide additional insights.

Originality/value – The paper presents the first large-scale study on CEO positioning, informs practitioners on the state of practice in Europe and identifies knowledge that can be integrated into education of business and communications students alike.

Keywords Comparative research, Communication management, Corporate communications, CEO communication, CEO positioning, Cross-cultural communication

Paper type Research paper

Volltext Bibliothek

Evandro Oliveira & Gisela Gonçalves
Talk to me and I will talk for you: Relationships between Citizens and Politics on the example of Portuguese Members of Parliament online communication
Oliveira, E. & Gonçalves, G. (2016, forthcoming). Talk to me and I will talk for you: Relationships between Citizens and Politics on the example of Portuguese Members of Parliament online communication. In J.P. Serra & G. Gonçalves (Ed.). Politics and web 2.0: The participation gap. Brussels: P.I.E. Peter Lang.

Dejan Verčič, Ansgar Zerfass & Markus Wiesenberg
Global Public Relations and Communication Management: A European Perspective
Vercic, D., Zerfass, A., & Wiesenberg, M. (2015). Global Public Relations and Communication Management: A European Perspective. Public Relations Review, 41(5), 785-793.

The article reviews the status of international public relations research and reports on a pan-European study into international communication practices in the corporate sector. It is based on a quantitative survey of 579 heads of corporate communication from 21 European countries and a semi-structured qualitative survey of 42 chief communication officers (CCOs) in large multinationals from 12 European countries. Results reveal that international public relations are a part of daily business for more than 90 percent of CCOs in Europe, with nearly a quarter of them dealing with 20 countries or more. Sensitivity to multiple cultures while preserving core identity and the ability to change is the main challenges, along with the language(s) problem where introduction of English as the business lingua franca is only a partial solution. Only about a half of CCOs reported solid structures for international public relations operations.

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Evandro Oliveira
The other logic to Non-Profit Communication
Oliveira, E (2015) The other logic to Non-Profit Communication. Keynote at ECREA Organisational and Strategic Communication Section Conference. Strategic Communication for Non-Proft Organisations: Challenges and Alternative Approaches. Leipzig, Germany, December 2015.

Evandro Oliveira
O futuro está presente (Digitalization Impacts on the Profession)
Oliveira, E. (2015).  O futuro está presente. In Aberje (Hrsg.) Revista Comunicação Empresarial.  Ano 25, nº 95 (S. 32-35)

Ansgar Zerfass & Markus Wiesenberg
Communicating the leadership status of organisations – A cross-national study in 10 European countries
Zerfass, A., & Wiesenberg, M. (2015). Communicating the leadership status of organisations – A cross-national study in 10 European countries. Paper presented at the EUPRERA Annual Congress. Oslo, Norway, October 2015.

Andrea Catellani, Ansgar Zerfass & Ralph Tench (Eds.)
Communication ethics in a connected world
Catellani, A., Zerfass, A., & Tench, R. (Eds.) (2015). Communication Ethics in a Connected World. Research in Public Relations and Organisational Communication. Brussels: P.I.E. Peter Lang. 

ISBN 978-2-87574-286-5, 432 pp., 51.40 EUR.

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world?

This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.

About the editors:

Prof. Andrea Catellani, Dr. is Assistant Professor of Communication at the Université Catholique de Louvain (UCL), Belgium. He is Director of the Laboratory for the Analysis of Organisational Communication Systems (LASCO) and of the masters in public relations and organisational communication. His research focuses on the analysis of environmental and CSR communication, the relationship between communication and religion, and semiotic approaches.

Prof. Ansgar Zerfass, Dr. is Professor and Chair in Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication (Routledge), president of the European Public Relations Education and Research Association (EUPRERA) and lead researcher for the European Communication Monitor since 2007. His research focuses on corporate communications, digital communication and international and comparative approaches in strategic communication.

Prof. Ralph Tench, Dr. is Professor of Communication and Director of PhD programmes in the Faculty of Business and Law, Leeds Beckett University, UK. He leads research teams on strategic communication and on issues of the social impact of communication such as health, individual and organisational responsibility. He currently leads a EU funded project on deliberative engagement and has previously led the ECOPSI project, the largest public relations research programme funded by the EU. He is a board of director of EUPRERA and a Fellow of the UK Higher Education Academy.

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Ansgar Zerfass, Dejan Verčič, Markus Wiesenberg
The dawn of a new golden age for media relations? How PR professionals interact with the mass media and use new collaboration practices
Zerfass, A., Verčič, D., & Wiesenberg, M. (2015). The dawn of a new golden age for media relations? How PR professionals interact with the mass media and use new collaboration practices. Paper presented at the 22st International Public Relations Symposium BLEDCOM 2015. Bled, Slovenia, July 2015.

Ansgar Zerfass & Markus Wiesenberg
Expectation gaps in social media communication: A study comparing public relations professionals and the general public in 10 countries
Zerfass, A., & Wiesenberg, M. (2015). Expectation gaps in social media communication: A study comparing public relations professionals and the general public in 10 countries. Paper presented at the 22st International Public Relations Symposium BLEDCOM 2015. Bled, Slovenia, July 2015.

Ángeles Moreno, Christina Navarro, Ansgar Zerfass, Markus Wiesenberg
Identificando los departamentos de Comunicación excelentes en España
Moreno, Á., Navarro, C., Zerfass, A., & Wiesenberg, M. (2015). Identificando los departamentos de Comunicación excelentes en España. In Dircom (Ed.): Anuario de la Comunicación 2015 (S. 30). Madrid: Dircom.

Anne Linke, Evandro Oliveira
Quantity or quality? The professionalization of social media communication in Portugal and Germany: A comparison

Linke, Anne; Oliveira, Evandro (2015) Quantity or quality? The professionalization of social media communication in Portugal and Germany: A comparison. In Public Relations Review, Volume 41, Issue 2, June 2015, Pages 305-307



As the worldwide growth of social media usage and institutionalization by organizations rise worldwide little is known about the degree of professionalization that has occurred. By comparing data between two asynchronous countries this research project offers insights into its strategic usage as well as discovering an interesting dynamic between activity and professionalization.

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Highlights

 

Despite the different approaches, general professionalization of online communication.

Majority of organizations in both countries shows medium and high values on most of the four dimensions contemplated by the social media governance concept: ISMS, ISMK, ISMA.

Research illustrates an alternative to the generalizing hype regarding social media.

High activity does not necessarily mean professionalization.

Professionalization and strategic use more advanced in Germany.

 

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Evandro Oliveira
O Estado da Comunicação Estratégica em Portugal e na Europa
Oliveira, E (2014). [Hrgs. 2015] O Estado da Comunicação Estratégica em Portugal e na Europa. In APCE (Hrsg.)  Comunicação Empresarial. Ano XIX, 43-44. (S.20-21)

Ansgar Zerfass, Evandro Oliveira & Piet Verhoeven
Information flow and new media: challenges for job enactment and job satisfaction of communication professionals in Europe
Zerfass, A., Oliveira, E., & Verhoeven, P. (2014). Information flow and new media: challenges for job enactment and job satisfaction of communication professionals in Europe. Paper presented at the ECREA European Communication Conference. Lisbon, Portugal, November 2014.

Dejan Verčič, Piet Verhoeven & Ansgar Zerfass
Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014
Vercic, D., Verhoeven, P., & Zerfass, A. (2014). Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014 (Temas clave de las relaciones públicas en Europa: Resultados del European Communication Monitor 2007-2014). Revista Internacional De Relaciones Publicas, 4(8), 5-26.*

European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most important for their work: linking business strategy and communication, coping with the digital evolution and social web, building and maintaining trust, dealing with the demand for more transparency and active audiences, and dealing with the speed and volume of information flow. Perception of the importance of various issues for the practice of public relations is largely dependent on the gender, geography (division between Northern and Western vs. Southern and Eastern Europe), and sector in which a practitioner works (corporate, government, NGO or agency). While gender and sectorial differences studied in academic public relations literature, divisions in public relations practice between North-Western and South-Eastern Europe are largely ignored.

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Christof Ehrhart
Internationale Unternehmenskommunikation
Ehrhart, C. (2014). Internationale Unternehmenskommunikation. In A. Zerfaß, M. Piwinger (Hrsg.), Handbuch Unternehmenskommunikation (2. Auflage, S. 1333-1347). Wiesbaden: Springer Fachmedien.

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Evandro Oliveira, Anne Linke, Margarida Kunsch & Ansgar Zerfass
How global is the web 2.0 hype? An international comparison of the status quo of social media communication in Brazil, Germany and Portugal.
Oliveira, E., Linke, A., Kunsch, M., & Zerfass, A. (2014). How global is the web 2.0 hype? An international comparison of the status quo of social media communication in Brazil, Germany and Portugal. Paper presented at the EUPRERA Annual Congress. Brussels, Belgium, September 2014

Ansgar Zerfass & Piet Verhoeven
Patterns of Excellence
Zerfass, A., & Verhoeven, P. (2014). Patterns of Excellence. Communication Director, 10(3), 30-35.

Angeles Moreno, Piet Verhoeven, Ralph Tench & Ansgar Zerfass
Increasing power and taking a lead - What are practitioners really doing?
Moreno, A., Verhoeven, P., Tench, R., & Zerfass, A. (2014). Increasing power and taking a lead - What are practitioners really doing? Empirical evidence from European communications managers (Incrementar el poder y asumir el liderazgo - ¿Qué hacen realmente los profesionales? Evidencias empíricas sobre los gestores de comunicación en Europa). Revista Internacional De Relaciones Publicas, 4(7), 73-94.*

The aims of the paper and presented research are to monitor trends in communication management and to evaluate specific topics that include decision-making style, leadership style, role enactment and the power of communication departments in Europe. This paper is based on data from the European Communication Monitor (ECM) annual research, the most comprehensive analysis of communication management worldwide. The ECM is an annual research project conducted since 2007. The ECM 2011 collected quantitative data through an on-line survey from 2,209 participating professionals from 43 European countries, with representation of every European region.

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Evandro Oliveira
Desenvolvimento de gestão de Comunicação em Portugal até 2016
Oliveira, E (2014). Desenvolvimento de gestão de Comunicação em Portugal até 2016. Keynote at "Odisseia da Comunicação", Comunicação Empresarial, ISCAP, Oporto Business School, Mai, Porto, Portugal. 

Evandro Oliveira
O Estado da Comunicação Estratégica em Portugal e na Europa
Oliveira, E (2014). O Estado da Comunicação Estratégica em Portugal e na Europa. Presented for APCE Members at AXA Portugal in Lisbon, Mai 2014 

Ansgar Zerfass, Anne Linke & Ulrike Röttger
Key Issues in the Field: The Context for Leadership
Zerfass, A., Linke, A., & Röttger, U. (2014). Key Issues in the Field: The Context for Leadership. In B. K. Berger & J. Meng (Eds.), Public Relations Leaders as Sensemakers. A global study of leadership in public relations and communication management (pp. 63-79). New York: Routledge.

Ulrike Röttger, Janne Stahl & Ansgar Zerfass
Leadership in Communication Management: Enduring and Emerging Challenges in Germany, Austria and Switzerland
Röttger, U., Stahl, J., & Zerfass, A. (2014). Leadership in Communication Management: Enduring and Emerging Challenges in Germany, Austria and Switzerland. In B. K. Berger & J. Meng (Eds.), Public Relations Leaders as Sensemakers. A global study of leadership in public relations and communication management (pp. 186-200). New York: Routledge.

As an organizational interface, public relations is largely affected by environmental dynamics and changes in the organizational environment. At the same time, the ability of PR departments to act is strongly influenced by structural and organizational prerequisites in their respective organizations. Both aspects have a major bearing on the perfor-mance of PR leaders—a fact that is also illustrated by the results of the global study of leader-ship in public relations and communication management concerned with the German-speaking countries (Germany, Austria, and Switzerland) presented in this chapter.

Evandro Oliveira
Communication management in intergovernmental organizations: The case of the European Space Agency - ESA
Oliveira, E. (2014) A gestão da comunicação em organizações intergovernamentais: O caso da Agência Espacial Europeia. (Communication management in intergovernmental organizations: The case of the European Space Agency - ESA) Universidade da Beira Interior, Covilhã, Abril 2014.

Evandro Oliveira, Margarida Kunsch, Ansgar Zerfaß & Anne Linke
Os social media nas organizações portuguesas e brasileiras.
Oliveira, E., Kunsch, M., Zerfaß, A., & Linke, A. (2014). Os social media nas organizações portuguesas e Brasileiras. Paper presented at Confibercom – World Congress of Ibero-American Communication Science. Braga, Portugal, April 2014.

Evandro Oliveira
Satisfação dos profissionais da Comunicação
Oliveira, E (2014). [Hrgs. 2015]  Satisfação dos profissionais da Comunicação. In APCE (Hrsg.)  Comunicação Empresarial. Ano XIX, 43-44. (S.26)

Ansgar Zerfass & Kristin Koehler
International Strategic Communication with Investors on the Web – A Global Benchmark Study of Financial Communications in the US, UK, France, Germany and Japan
Zerfass, A., & Koehler, K. (2013). International Strategic Communication with Investors on the Web – A Global Benchmark Study of Financial Communications in the US, UK, France, Germany and Japan. In Y. G. Ji & Z. C. Li (Eds.), Exploring the strategic use of new media’s impact on change management and risk in theory and practice, 16th International Public Relations Research Conference (pp. 647-675). Miami (FL): IPRRC.*

With upcoming signs of a new economic downturn, investors, analysts, business media and other stakeholders within the financial community act within an atmosphere of high uncertainty. Information and rumors are triggered by a myriad of discussions on the Internet and social web. Corporations listed on the stock market cannot ignore this highly volatile situation. However, little is known about the practice of strategic communication with investors and other financial stakeholders from an international perspective. The research presented here closes this research gap by analyzing the state of financial communications on the social web in an empirical study. It compares activities of corporations and their investor relations departments in the most important markets worldwide: the United States, United Kingdom, Germany, France, and Japan.

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Ansgar Zerfass, Evandro Oliveira
European Communication Monitor 2013: Beitrag zum 8. Kongress der Portugiesischen Gesellschaft für Kommunikationswissenschaft (SOPCOM)
Zerfass, A., & Oliveira, E. (2013). Estudo comparado do estado da comunicação estratégica em Portugal e na Europa ‒ European Communication Monitor 2013. Beitrag zum 8. Kongress der Portugiesischen Gesellschaft für Kommunikationswissenschaft (SOPCOM). Lissabon, Oktober 2013.

Evandro Oliveira, Ulrich Winchenbach
Social media – Relevante Plattformen, Answendungsmöglichkeiten und Potential
Oliveira, E. & Winchenbach, U. (2011) Social media – RelevantePlattformen, Answendungsmöglichkeiten und Potential In:Setzen, Florian (Hrsg) Europapolitische Kommunikation und Web 2.0 - Formen, Trends, Herausforderungen und Chancen.Förderverein Europa Zentrum Baden-Württemberg.

Oliveira, E. & Winchenbach, U. (2011) Social media – RelevantePlattformen, Answendungsmöglichkeiten und Potential In:Setzen, Florian (Hrsg) Europapolitische Kommunikation und Web 2.0 - Formen, Trends, Herausforderungen und Chancen.Förderverein Europa Zentrum Baden-Württemberg.

Evandro Oliveira, Helena Pires
Strategic Integrated Communication in non-profit organizations for citizen participation, activism and campaigns for changes
Evandro Oliveira, Helena Pires (2011) Strategic Integrated Communication in non-profit organizations for citizen participation, activism and campaigns for changes. Paper presented at the ECREA Annual OSC Conference The Dialogue Imperative. Trends and challenges in strategic and organizational communication. Covilha, Portugal, Mai 2011

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Christof Ehrhart
Wandel und Veränderung begleiten - interne Kommunikation als Erfolgsfaktor in internationalen Unternehmen
Ehrhart, C. (2007). Wandel und Veränderung begleiten - Interne Kommunikation als Erfolgsfaktor in internationalen Unternehmen. In L. Doerfel (Hrsg.), Interne Komunikation (S. 133-145). Berlin: scm.

Christof Ehrhart
Kommunikation weltweit – Von Dirigenten und Dompteuren
Ehrhart, C. (2003). Kommunikation weltweit – Von Dirigenten und Dompteuren. Der Pressesprecher, Fachmagazin für Öffentlichkeitsarbeit und Kommunikation 1(04), S. 26-28.