Studies in communication management and communication science at the University of Leipzig, Ohio University (United States), University of Münster, and University of Zürich (Switzerland). From 2011 to 2015, research assistant at the University of Leipzig and the University of Münster, i.e. for the European Communication Monitor 2013 and the Cross-Cultural Study on Leadership in Public Relations & Communication Management 2013.
Practical experiences in the fields of communication consulting, corporate communications, social media and e-marketing, and brand communications.
Title of dissertation project: Towards Standards for Comparative Communication Research: Conceptual Gaps, Methodological Pitfalls, Practical Challenges, and Future Solutions
The doctoral dissertation project examines the status quo and quality of comparative communication research in the areas of political communication, journalism and media systems, intercultural communication, public relations and strategic communication. Based on the state-of-the-art analysis, the dissertation will define quality standards for future comparative communication research and put them for discussion with leading scholars in the field.
Volk, S. C. (2017). Towards Comparative Research in Strategic Communication: Analysis of Current Cross-National Studies and Future Directions. International Journal of Strategic Communication (in press).
Volk, S. C. (2016). A Systematic Review of 40 Years of Public Relations Evaluation and Measurement Research: Looking into the Past, the Present, and Future. Public Relations Review, 42(5), 962-977.
Zerfass, A., Verčič, D., & Volk, S. C. (2017). Communication evaluation and measurement: Skills, practices and utilization in European organizations. Corporate Communications: An International Journal, 22(1), 2-18.
Volk, S. C., Berger, K., Zerfass, A., Bisswanger, L., Fetzer, M., Köhler, K. (2017). How to play the game. Strategic tools for managing corporate communications and creating value for your organization (Communication Insights, Issue 3). Leipzig, Germany: Academic Society for Corporate Management & Communication. Available online at www.akademische-gesellschaft.com
Zerfass, A., & Volk, S. C. (2018, forthcoming). Aligning and Linking Communication with Organizational Goals. In M. J. Canel & V. Luoma-Aho (Eds.), Handbook of Public Sector Communication. Chichester, UK: Wiley Blackwell.