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Sophia Charlotte Volk M.A.

Studies in communication management and communication science at the University of Leipzig, Ohio University (United States), University of Münster, and University of Zürich (Switzerland). From 2011 to 2015, research assistant at the University of Leipzig and the University of Münster, i.e. for the European Communication Monitor 2013 and the Cross-Cultural Study on Leadership in Public Relations & Communication Management 2013.

Practical experiences in the fields of communication consulting, corporate communications, social media and e-marketing, and brand communications.

Research interests

Title of dissertation project: Towards Standards for Comparative Communication Research: Conceptual Gaps, Methodological Pitfalls, Practical Challenges, and Future Solutions

The doctoral dissertation project examines the status quo and quality of comparative communication research in the areas of political communication, journalism and media systems, intercultural communication, public relations and strategic communication. Based on the state-of-the-art analysis, the dissertation will define quality standards for future comparative communication research and put them for discussion with leading scholars in the field.

Further research fields include international communication, corporate communications, value creating communication, communication value/measurement.

Professional memberships

  • Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaften (DGPuK)
  • naprok, Early Career Representative of the DGPuK Public Relations und Organizational Communication Division
  • International Communication Association (ICA)
  • European Public Relations Education and Research Association (EUPRERA)
  • European Communication and Research Association (ECREA)
  • International Task Force on Standardization of Communication planning/Objective setting and Evaluation/Measurement Models

Awards

  • 2016: EUPRERA Master Thesis Award for Excellence (Theoretical Impact Award), Netherlands
  • 2016: University of Miami School of Communication Top Student Paper Award, USA
  • 2016: Institute for Public Relations Top Three Papers of Practical Significance Award, USA
  • 2016: Koichi Yamamura International Strategic Communication Award, USA

Grants

  • DAAD PPP (Programme for Project-Related Personal Exchange) Travel Grant, Hong Kong (2017-2018)
  • Doctoral scholarship by the German Academic Scholarship Foundation [Studienstiftung des deutschen Volkes] (2016-2018) 
  • DAAD Congress Travel Grant, Hong Kong (2016)
  • Scholarship by the German Academic Scholarship Foundation [Studienstiftung des deutschen Volkes]  (2008-2015) 

Teaching

  • Fall 2017: "Organization, Communication and Economy", Graduate course
  • Summer 2017: “Comparative Research in Strategic Communication”, Graduate course
  • Fall 2016: “Strategic Management of Sponsorings of Arts, Culture, and Sports”, Applied research project with Deutsche Bank AG
  • Summer 2016: “Communication controlling”, Graduate course
  • Fall 2015: “Strategic Digital Health Communication”, Applied research project with Allianz Deutschland AG

Publications

Volk, S. C. (2017). Towards Comparative Research in Strategic Communication: Analysis of Current Cross-National Studies and Future Directions. International Journal of Strategic Communication (in press).

Volk, S. C. (2016). A Systematic Review of 40 Years of Public Relations Evaluation and Measurement Research: Looking into the Past, the Present, and Future. Public Relations Review, 42(5), 962-977. 

Zerfass, A., Verčič, D., & Volk, S. C. (2017). Communication evaluation and measurement: Skills, practices and utilization in European organizations. Corporate Communications: An International Journal22(1), 2-18.

Volk, S. C., Berger, K., Zerfass, A., Bisswanger, L., Fetzer, M., Köhler, K. (2017). How to play the game. Strategic tools for managing corporate communications and creating value for your organization (Communication Insights, Issue 3). Leipzig, Germany: Academic Society for Corporate Management & Communication. Available online at www.akademische-gesellschaft.com 

Zerfass, A., & Volk, S. C. (2018, forthcoming). Aligning and Linking Communication with Organizational Goals. In M. J. Canel & V. Luoma-Aho (Eds.), Handbook of Public Sector Communication. Chichester, UK: Wiley Blackwell.