RESEARCH ASSOCIATE

Luise Georgi is a research associate at the department of stratetic communication and coordinates the Master Communication Management. She has working experiences in Communication controlling and evaluation. Her research focus is in the field of reputation management and controlling.  

Contact

Luise Georgi, M.A.
Research Associate
University of Leipzig | Institute of Communication and Media Studies | Chair in Strategic Communication
Burgstraße 21 | D-04109 Leipzig
Tel.: 0341 97 35732| Fax: 0341 97 35049 | luise.georgi@uni-leipzig.de

VISITING HOURS

10.00 - 11.30 a.m.

RESEARCH FOCUS & TOPICS

Reputation/Marke/VertrauenKommunikationssteuerung/Evaluation

PUBLICATIONS

Ansgar Zerfaß & Luise Georgi
Reputation von Unternehmen messen und steuern – CCCV-Whitepaper 2015
Zerfaß, A., & Georgi, L. (2015). Reputation von Unternehmen messen und steuern – CCCV-Whitepaper 2015 [Measuring and Controlling Corporate Reputation - CCCV-Whiterpaper 2015]. Wien: Corporate Communication Cluster Vienna.